Fractional Chief Marketing Officer (CMO)

A Fractional CMO operates as a senior member of your leadership team — setting direction, aligning stakeholders, and restoring confidence in marketing as a growth engine.

This is not execution support and not staff augmentation.
It is executive-level leadership, delivered on a flexible, right-sized basis.

Typical responsibilities include:

• Establishing a clear marketing strategy aligned to business goals
   
• Aligning marketing, sales, product, and operations around a shared growth narrative
   
• Diagnosing gaps across brand, demand, digital platforms, and data
   
• Creating focus, prioritization, and momentum in complex organizations
   
• Advising CEOs, founders, and boards on marketing investment and risk

Fractional CMO engagements are most effective when:

• Growth has stalled or become inconsistent
   
• Marketing lacks credibility or executive alignment
   
• Digital platforms and data have outpaced organizational readiness
   
• A full-time CMO search feels premature or risky
   
• Leadership needs senior guidance quickly, not months from now
   

Many organizations use a fractional engagement to stabilize and clarify priorities before committing to a permanent executive hire.

MASSDigital fractional engagements are structured, outcome-driven, and deliberately bounded.

The focus is on direction, decision-making, and results, not activity for activity’s sake.

Engagements typically include:

• Rapid assessment of strategy, structure, and execution
   
• Executive and stakeholder alignment
   
• A clear marketing roadmap tied to business outcomes
   
• Governance, metrics, and operating cadence
   
• Coaching and elevation of internal marketing leaders

A focused engagement designed to diagnose challenges, align leadership, and define a clear path forward.

• Fixed-term engagement
   
• Executive interviews and analysis
   
• Strategic roadmap and recommendations

Ongoing senior leadership delivered on a part-time basis.

• 1–3 days per week, depending on scope
   
• Monthly retainer
   
• Clear priorities, decision rights, and outcomes

Senior marketing perspective for leadership teams or boards.

• Light-touch, high-impact engagement
   
• Executive and board-level advisory
   
• Periodic reviews and guidance